It's now indisputable that video is playing an increasingly fundamental role in shaping consumer purchasing behaviour, especially among under 35s.Read More
I remember the first time my uncle described it to me: “the most gripping cinematic entrance of all time.” Omar Sharif in Lawrence of Arabia, a speck moving slowly towards the camera, emerging from a mirage. The audience waiting, anticipating: “Who is this? Are they friend or foe?” Filmed in glorious 70mm, it's gone down as one of the most captivating moments of cinema history. But scenes like this could be a thing of the past, if cinematographers start adapting their filmmaking to mobile devices.Read More
For brands looking to get noticed online with brilliant video content, the battle isn't getting any easier. Especially since Youtube has been fiddling with its algorithms.
On the internet's 3rd most-visited site (after Google and Facebook), viewers are watching a staggering 3.25 billion hours of content every month. One key mechanism Youtube uses to suggest content is the Trending tab, which shows the day's most interesting/informative/cute videos (in any given region). Getting to the top of that pile is key in the fight for digital marketing success.Read More