Client: SAMSUNG

Agency: Edelman

Services: CREATIVE, PHOTOGRAPHY

We were recently commissioned by Edelman to support the global launch of the Samsung S25 Edge, following several successful collaborations on Samsung campaigns in recent years.

This time around the brief called for a set of high-end lifestyle and still-life images that would showcase the phone’s ultra-thin, lightweight design for global markets.

This kind of production sits squarely in our wheelhouse, bringing together Matt’s portraiture experience and Ian’s still-life precision to deliver visuals that balance technical craft with compelling storytelling.

The creative challenge, to highlight sleek design while placing the S25 Edge naturally in lifestyle settings, is exactly the kind of brief we’re built for.

Below is a selection of final imagery, along with a few behind-the-scenes glimpses of the team in action at the shoot.